Placebo and Nocebo: How Expectations Affect Our Health

Placebo and Nocebo: How Expectations Affect Our Health

Anyone taking a medicine generally expects their symptoms to improve. In fact, this expectation alone can have a measurable impact on a person’s well-being, even if the medicine contains no active ingredient at all. This phenomenon is known as the placebo effect. Less...
Beyond Reach and Clicks

Beyond Reach and Clicks

The days of tracking visitors on public patient websites are over. For digital patient engagement projects, it is no longer enough to simply document visits, reach or downloads. What is of particular interest to pharmaceutical companies is how specific patient groups...