1. Jul 2026 | B2B, B2B_Patient_Engagement
How can pharmaceutical companies reach patients directly without taking regulatory risks or losing relevance? This question shapes the current discussion around direct-to-patient approaches. While direct patient communication has been established in the USA for...
23. Jun 2026 | Live healthier, Patient rights
Many diseases develop unnoticed over the course of years. Since symptoms are often absent at first or only mild, even serious diseases frequently remain undetected for a long time. This is where preventive checkups come in: They systematically help to detect certain...
3. Jun 2026 | B2B_Patient_Engagement
Cardiovascular guidelines are considered the gold standard of evidence-based medicine. The recommendations of the European Society of Cardiology and the European Atherosclerosis Society for lowering LDL cholesterol are clear, differentiated by risk profiles, and...
19. May 2026 | General, Live healthier
The role of patients in their own health Many people want to take an active role in their health—and rightly so. Modern medicine no longer sees patients as passive recipients of treatment, but as partners in the healing process. Those who are informed can take part in...
6. May 2026 | B2B, B2B_Patient_Engagement, B2B_Patient-Reported Outcome., B2B_RWD
How can complex medical knowledge be communicated in a way that is not only understood, but also applied in everyday life? This question concerns pharmaceutical companies as well as medical affairs teams and providers of digital health solutions. According to the...
