4. Mar 2026 | B2B_Patient_Engagement, B2B_Patient-Reported Outcome., B2B_RWD
What insights digital real-world data provide and where their limits lie Digital therapy companions are increasingly being discussed in the pharmaceutical industry as a potential source of patient insights. At the same time, it often remains unclear what kind of...
6. Nov 2025 | B2B_Patient_Engagement, B2B_RWD
The digital transformation in healthcare is not only changing the way treatments are developed and marketed – it is also changing how we understand patients. While traditional market research is often based on retrospective data and hypothetical assumptions, digital...
