17. Mar 2026 | Digital Health, General
AI in Everyday Health Care – Opportunities and Responsibility Artificial intelligence (AI) is being used by more and more patients, including in a health care context. Medical terms, findings, or information from doctor’s visits can be quickly looked up and explained....
4. Mar 2026 | B2B_Patient_Engagement, B2B_Patient-Reported Outcome., B2B_RWD
What Insights Digital Real-World Data Provide and Where Their Limits Lie Digital therapy companions are increasingly being discussed in the pharmaceutical industry as a potential source of patient insights. At the same time, it often remains unclear what kind of...
17. Feb 2026 | General, Patient rights, Valuable information
IGeL: Between Freedom of Choice and Uncertainty You may have experienced this before: during a doctor’s visit, you are offered an additional examination or treatment that you have to pay for yourself – such as an ultrasound for early detection or a special laboratory...
4. Feb 2026 | B2B_Patient_Engagement
Rethinking Omnichannel Pharma Omnichannel strategies are firmly established in the pharmaceutical industry and primarily aim at consistent, personalized communication with physicians. Numerous professional publications describe omnichannel as a further development of...
16. Jan 2026 | B2B_Patient_Engagement
Many people feel uncertain or alone when it comes to managing their medication. This makes it all the more important to not only provide patients with medical care, but also to give them clear and effective information. Now more than ever, health literacy is a...
