4. Mar 2026 | B2B_Patient_Engagement, B2B_Patient-Reported Outcome., B2B_RWD
What insights digital real-world data provide and where their limits lie Digital therapy companions are increasingly being discussed in the pharmaceutical industry as a potential source of patient insights. At the same time, it often remains unclear what kind of...
4. Feb 2026 | B2B_Patient_Engagement
Rethinking Omnichannel Pharma Omnichannel strategies are firmly established in the pharmaceutical industry and primarily aim at consistent, personalized communication with physicians. Numerous professional publications describe omnichannel as a further development of...
16. Jan 2026 | B2B_Patient_Engagement
Many people feel uncertain or alone when it comes to managing their medication. This makes it all the more important to not only provide patients with medical care, but also to give them clear and effective information. Now more than ever, health literacy is a...
6. Nov 2025 | B2B_Patient_Engagement, B2B_RWD
The digital transformation in healthcare is not only changing the way treatments are developed and marketed – it is also changing how we understand patients. While traditional market research is often based on retrospective data and hypothetical assumptions, digital...
6. Nov 2025 | B2B_Patient_Engagement
Digital transformation in healthcare is advancing – but its greatest leverage does not lie in the technology itself, but in its impact on people. Chronic diseases in particular show that empowering patients to actively shape their own health not only leads to better...
4. Nov 2025 | B2B_Patient_Engagement
How Health Literacy Influences Treatment Success and Patient Engagement Knowledge is healing power – especially when patients understand why and how their therapy works. Health Literacy, i.e., the ability to understand and apply health information, is increasingly...
