Impulses – Perspectives for Digital Healthcare
How are digital solutions changing the way we deal with medication, health literacy, and entire Patient Journeys?
In our “Impulses” section, we look at current developments in digital healthcare – with a special focus on patient engagement and real-world data as key factors for evidence-based innovation and future-oriented strategies for pharmaceutical companies and health insurances. We will show how new digital approaches at the interface between pharmaceuticals, cost bearers, and healthcare can bring about lasting change in patient care.
We aim to provide insightful and inspiring approaches that support pharmaceutical companies, health insurances, and healthcare experts in actively shaping the future of treatments.
Immerse yourself in new perspectives for connected, evidence-based, and patient-centered healthcare!
Between promise and responsibility: What makes a good health app
Quality criteria between evidence, data quality, and sustainable patient access Health apps have long been part of strategic initiatives in pharmaceutical companies. Today, the question is no longer whether they are used, but which applications actually provide robust...
Direct-To-Patient (d2p) in the Pharmaceutical Industry: Between Regulatory Boundaries and Strategic Necessity
How can pharmaceutical companies reach patients directly without taking regulatory risks or losing relevance? This question shapes the current discussion around direct-to-patient approaches. While direct patient communication has been established in the USA for...
Guidelines and Real-World Care: Why Evidence-Based Lipid Therapy Often Fails in Everyday Practice
Cardiovascular guidelines are considered the gold standard of evidence-based medicine. The recommendations of the European Society of Cardiology and the European Atherosclerosis Society for lowering LDL cholesterol are clear, differentiated by risk profiles, and...
Gamification in medical knowledge communication: Opportunities for pharma and digital health?
How can complex medical knowledge be communicated in a way that is not only understood, but also applied in everyday life? This question concerns pharmaceutical companies as well as medical affairs teams and providers of digital health solutions. According to the...
From phase III to real-world care: why the patient perspective matters
Randomized phase III trials are the gold standard of evidence-based drug development. They provide robust data on efficacy and safety and form the basis for regulatory decisions. However, with market approval, a new phase of evidence generation begins: the real-world...
Digital Therapy Support as a Source of Reliable Patient Insights
What Insights Digital Real-World Data Provide and Where Their Limits Lie Digital therapy companions are increasingly being discussed in the pharmaceutical industry as a potential source of patient insights. At the same time, it often remains unclear what kind of...
Rethinking Omnichannel in the Pharmaceutical Industry: Why Patients Must Be Part of the Strategy
Rethinking Omnichannel Pharma Omnichannel strategies are firmly established in the pharmaceutical industry and primarily aim at consistent, personalized communication with physicians. Numerous professional publications describe omnichannel as a further development of...
The Role of Patients in Their Own Health
Many people feel uncertain or alone when it comes to managing their medication. This makes it all the more important to not only provide patients with medical care, but also to give them clear and effective information. Now more than ever, health literacy is a...
Opening up New Perspectives With Real-World Data and Real-World Evidence
The digital transformation in healthcare is not only changing the way treatments are developed and marketed – it is also changing how we understand patients. While traditional market research is often based on retrospective data and hypothetical assumptions, digital...
Promoting Digital Health Literacy in Patients’ Everyday Lives
Digital transformation in healthcare is advancing – but its greatest leverage does not lie in the technology itself, but in its impact on people. Chronic diseases in particular show that empowering patients to actively shape their own health not only leads to better...
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Working Together for Patient-Centered Care – With Real World Data From mediteo
Gerne zeigen wir Ihnen, wie Sie mediteo nutzen können, um Ihre Patientinnen und Patienten auf ihrer Digital Patient Journey zu erreichen und zu unterstützen. In addition, we provide valuable Real-World Data (RWD) that give you deeper insights into the actual behavior and treatment experiences of your patients. Get in touch with us and we will arrange a non-binding appointment.
